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    2. 欢迎来到 - 方圆美文网 !    
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      腾讯季报13年来第二次利润下滑 微信红包成拖累?

      时间:2019-03-22 15:59 点击:
      腾讯控股公布其2018财年四季度及全年业绩。

        中新经纬客户端3月21日电 21日,腾讯控股公布其2018财年四季度及全年业绩。数据显示,2018年全年腾讯收入3126.94亿元(人民币,下同),同比增长32%;净利润787.2亿元,同比增长10%。

      腾讯季报13年来第二次利润下滑 微信红包成拖累?

      截图来源:港交所

        此外,2018年第四季度,腾讯营收为848.96亿元,同比增长28%;实现盈利140.26亿元,同比下滑35%,环比下滑40%;本公司权益持有人应占盈利为142.29亿元,同比下滑32%,环比下滑39%。值得注意的是,这是2005年以来腾讯季报第二次出现净利润下滑。

        从成本和费用端来看,四季度,腾讯营业成本同比增长43%,达到497.44亿元;销售费用为57.3亿元,同比下降5%;管理费用则同比上升29%,达到113.45亿元。

        腾讯的财报显示,2018年微信支付的日均笔数超10亿笔,其中商业支付笔数占比约为50%。由此不难推测,微信支付10亿笔数中,另外一半主要由红包笔数组成。

        分析人士认为,红包作为一个社交行为,不能产生利润也带不来商业转化。腾讯为了红包却要不断投入服务器、运营等成本,因此红包笔数越多越亏钱。按照这样发展下去,红包会持续拖累腾讯业绩,成为腾讯的一大负担。

        其他方面,数据显示,2018年腾讯智能手机游戏业务收入778亿元(包括归属于腾讯社交网络业务的智能手机游戏收入),同比增长24%;第四季度收入190亿元,同比增长12%。2018年个人电脑客户端游戏业务收入506亿元,同比下降8%,第四季度收入为112亿元,同比下降13%。

        此外,2018年,腾讯的网络广告业务收入581亿元,同比增长44%;第四季度收入170亿元,同比增长38%。腾讯表示,在微信朋友圈、小程序、QQ看点及移动广告联盟的推动下,社交及其他广告收入全年同比增长55%至398亿元,第四季度同比增长44%至118亿元。(中新经纬APP)


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