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    2. 欢迎来到 - 方圆美文网 !    
      当前位置: 首页 > qq日志 > qq空间日志 >

      QQ空间数据揭秘:你根本不懂95后

      时间:2019-03-23 12:05 点击:
      95后最喜欢TFboys、EXO还是李易峰?95后最爱的奢侈品品牌是CHANEL还是Dior?几天前,在QQ空间举办的一场分享会上,我被主持的几个提问给难住了。ldquo;我们真的

      95后最喜欢TFboys、EXO还是李易峰?

      95后最爱的奢侈品品牌是CHANEL还是Dior?

      几天前,在QQ空间举办的一场分享会上,我被主持的几个提问给难住了。

      “我们真的生在同一个时代吗?”作为标准意义的90后,我真的不太了解所谓95后的思维与喜好。在信息严重过载的当下,区区几年的间隔,仿佛便能形成强大的代际差异。尽管,我们都用(或曾用过)一个产品——QQ空间。

      印象中,我上次使用QQ空间是在几个月前,为的是窥探久未联系的初中女友的近况。很难想象,这样一款充满怀旧气息的互联网产品至今仍旧保持着旺盛的生命力。

      腾讯Q3财报,QQ空间的月活跃用户达到6.53亿,比去年同期增长4%;终端月活跃账户达到5.77亿,比去年同期增长14%。其中,95后月活用户超过2亿。

      基于大样本网络调查和QQ空间的用户行为数据,腾讯近期发布了《“95后”新生代社交网络喜好报告》以及《QQ空间95后消费观数据报告》。

      “假如你是大叔,就要留意那些用QQ秀装扮的女生。她们大多是95后。”在分享会上,腾讯社交网络公关中心总监郑晓波结合这两份报告,向我们描述95后的用户群像。

      “自我至死、娱乐至死”

      尽管每一代的年轻人都是个性张扬,并有着对自我表达的强烈渴望。在95后群体,由于社交网络和娱乐方式的多元化,让他们有更多个性化的可能。

      数据表明,95后真正的需求是获得独立、关注和认同感,力求在虚拟空间中实现个人价值。他们期待安全独立的社交环境,可以打破教条,畅所欲言,与兴趣相投的人尽情互动。

      (在屏蔽父母这点上,我跟95后有高度的共识(*´▽`*))

      由于生活压力尚未加身,95后更愿意将多样性的娱乐行为填满自己的碎片时间。

      不管是EXO,TFBOYS,琅琊榜或是花千骨,95后对游戏、明星、电影、综艺、搞笑等方面表现出了十足的喜爱,他们对娱乐性话题关注度极高,明星效应在新生代群体中的影响力不言而喻。

      95后没有消费力?他们最爱iPhone跟CHANEL!

      数据显示,95后的消费能力要比想象的更强大。尽管可支配的收入无法跟成年人比较,但95后群体对于自己喜好的事物表现得“毫不吝啬”。

      买iPhone,冲黄钻,购买虚拟游戏产品,他们更愿意为喜好而消费。

      “买买买”的高峰不在双十一

      暑假才是95后买买买的时间高峰,双十一前后并没有出现明显峰值?Ш涂际远际?5后用户消费分享热点的低谷。

      他们更喜欢分享到实体店消费的行为,是网购消费分享的4.8倍。其中,95后最爱分享的消费品类是衣服和数码,远高于其他品类,衣服是包包的17倍,对车的分享排第三。

      “得屌丝者得天下”,这句话或许体现互联网时代的某种喧嚣,然而,随着年岁渐长,年轻用户终将成为消费的主力群体。他们从年少时培养而来的消费习性与喜好,也不会轻易改变。

      在这个层面上,“得95后得天下”或“得00后得天下”却是成立的。


      数据统计中,请稍等!
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